Booker’s Small Batch Marketing
Booker Noe Went On An Adventure To Sell His Family’s Bourbon To One Group At A Time
6 min readAug 5, 2021
You may have heard of Booker Noe. He has a popular bottle of bourbon named after him. The marketing world can learn a lot from the old-school bourbon guys like Mr. Noe.
In advertising there are ads and then there are campaigns. Buy the world a Coke…